RATIONAL OF THIS PROJECT

Tourism is one of the worlds’ fastest growing industries. It entails activities and services associated with transportation, accommodation, food, shopping, entertainment and hospitality services available for the travellers. Tourism is a major source of income generation and foreign exchange earnings in many countries. It creates ample job opportunities and plays a pivotal role in country branding. With the advent of today’s globalization, immense technological advancement, socio-demographic factors and rapid urbanization, the tourism sector is changing fast. Hence it has become multidimensional. UNWTO (United Nations World Tourism Organization) defines Tourism as “the activities of the persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or other purposes”. Bangladesh, which was once termed by cynics a "bottomless basket" has now become a "basket full of wonders." The country with its limited resources has been maintaining 8% annual average GDP growth rate and has brought about remarkable social and human development. When people become weary of living a monotonous life in the concrete city, they prefer to spend some time, especially during the weekends, amid natural serenity. As cities become more crowded and polluted, peoples' demand for breathing space also increases. This demand has led to development of a robust resort industry in Bangladesh in the last decade. The growing economy of the country and the rising purchasing power of consumers have made the industry commercially viable. According to the Bangladesh Parjatan Corporation (BPC), around 200 resorts have been built across the country especially in the surrounding areas of the capital like Gazipur, Narayanganj and Narsingdi For meet the fastest growing demand of tourism industry, Shitalakhya Water Kingdom has taken initiative to setup Amusement park and resort project in Rupgonj, Narayangonj, Bangladesh. Due to increasing trend in recent years, this project is highly profitable. The total service revenue capacity of the unit will be BDT 47.49 Crore per year, however, 1st year revenue will be 39.68 Crore. The proposed Amusement Park involves a total investment of about BDT 1,429.08 million. This includes capital investment 1,305.55 million and BDT 78.25 million as initial working capital and BDT 45.27 million as IDCP. The proposed project will be financed through 36% debt and 64% equity for long term finance. The Net Present Value (NPV) of the project is around BDT 471.83 million with an Internal Rate of Return (IRR) of 19% and a payback period of 5.98 years. The project will provide employment opportunities to 130 people. Finally, the management of Company has vast knowledge and experience in business areas especially in the Service sector.